Event management, marketing, and the promotion of creative talent: Louis Loschetter does it all, with a wide, infectious smile and a healthy dose of good humour.
Loschetter was born in Luxembourg to Luxembourgish parents, and most of his friends in school were Luxembourgish as well. “Most people back then didn’t really think of doing anything else besides work in the public sector,” he points out. His father, however, was an entrepreneur and Loschetter grew up with his dad’s career as an example. “Very early on, I had a feeling of it being normal to work on weekends and to try new stuff and to create new projects.”
“I’m not very good with authority, in terms of teachers, or people who tell me what to do if I really don’t want to do it,” he says, talking about what motivates him. “I had a job at a supermarket reshelving bottles, and I was just really bad at it, because I couldn’t stop thinking: ‘I don’t want to do this. I want to do something else!’ I needed to create something on my own.”
For Loschetter, everything started in high school, where he was president of the committee in charge of organising events. The experience gave him a taste of what it was like to take responsibility, work with different teams, and ensure that things ran smoothly. Loschetter then went to the University of Cologne, where he studied business, but it wasn’t the end of his passion for event management. “Just because high school was over didn’t mean I couldn’t continue. So I grabbed a few friends and said: ‘Let’s organise events.’” There was a gap in Luxembourg’s social landscape, and he decided to fill it.
“At the beginning, we didn’t really know it would turn into a business. It was just about friends having fun,” he says. Thus was born the Ultraschall Collective, a platform that today is dedicated to showcasing performances, boosting local artists, and organising high-quality events. The goal is “to have a nice brand and really make sure that every experience we create is unique,” he says. Luxembourg is the focus for the moment, but expansion abroad could be in the cards in a couple of years.
Skandal, an agency for content creation, digital marketing, and social media, was founded in 2022. “It was kind of a natural development,” adds Loschetter, who is also the booking agent and creative consultant for the Luxembourgish DJ NOSI, helping him to develop his international career. While the pillars of his work might seem vastly different, Loschetter says he enjoys taking “creative chaos” and structuring it into something that makes sense. There have been hiccups along the way, he admits, but he’s learned that it’s key to be transparent, choose partners who will have your back, leave your ego aside, listen to feedback, and be empathetic.
Loschetter, who’s a big fan of the American TV series “The Office,” is also developing a script for a Luxembourgish TV series with a similar mockumentary vibe as part of a call for projects launched by the Film Fund and RTL. “We’re still working on it right now,” he says, so stay tuned for more!
This article was published in the 8th edition of Forbes Luxembourg.
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