Managing real estate listings and client leads can be a nightmare. Three Luxembourg-based entrepreneurs are using AI to simplify it, with measurable results for agencies.
The founding team of Felix Hemmerling (kodehyve), Misch Strotz (neon internet and LetzAI) and Torge Schwandt (Invisible Media), unites technical and commercial leaders with proven startup experience.
Through Habiata they address an operational imbalance inside the real estate market, developing an AI-enabled operating system for real estate agencies, consolidating listings, lead management, compliance workflows and internal coordination into a single environment.
A fragmented market
Luxembourg’s real estate market is highly fragmented: many agencies operate as small teams while handling high transaction volumes and heavy regulatory demands. “Most agencies are small teams, but they carry an enormous operational burden,” said Schwandt.
“We started very small and let our customers’ daily operations guide what we built next”
Habiata was shaped through extensive conversations with local agencies, revealing that agents were spending large portions of their day on repetitive, low-impact tasks. The company began with a narrow but practical use case, entering property data once and distributing it across multiple channels. It became the foundation for a broader platform designed around real workflows. “We started very small and let our customers’ daily operations guide what we built next,” said Torge Schwandt, co-founder and CEO of Habiata.
Habiata is partially built with existing technologies and based on the founding team’s experience. Product development is shaped by constant interaction with users so technical execution and market feedback evolve in parallel. “Our advantage is that product, technology, and commercial decisions are made in the same room,” said Schwandt.
Once listings were centralised, visual presentation emerged as the next bottleneck, particularly for occupied properties where photography is rarely ideal and delays are costly. Habiata addresses this with an integrated image workflow that allows agents to tidy interiors, remove clutter, or virtually stage rooms using prompt-based tools, prioritising speed and practicality over visual spectacle. “Today, with tools like Habiata, real estate agents no longer need to rely on expensive photography services to present their customers’ properties in a great light,” said Schwandt.
Four pillars, one platform
Habiata structures its product around real estate agencies’ day to day priorities: property-related workflows, lead management, compliance processes, and internal coordination.
“Our customers want one system that reflects the entire lifecycle of a transaction,” said Schwandt. Customer workflows serve as a CRM for real estate, while compliance workflows centralise documentation and verification. As agencies grow beyond solo operations, team workflows provide visibility into transaction status, responsibilities, and bottlenecks, reducing handovers and internal friction. “Once you have more than one person, transparency becomes critical,” said Schwandt.
The largest efficiency gains emerge in lead handling, where rental listings can generate dozens of enquiries that rarely convert but still consume agent time. Habiata automates parts of this triage by flagging leads based on document completeness and basic affordability criteria, using a compliance-driven and neutral approach to support decision-making.
The platform also captures value from general enquiries that describe a desired property rather than a specific listing, matching these requests against the agency’s portfolio so opportunities are not lost due to lack of time. In addition, Habiata includes a property valuation support feature that produces an editable price range and explanation using structured property data and public market references. It remains explicit that the final result depends on the users and their expertise.
AI that does the work
Artificial intelligence is at the foundation of how Habiata operates. It is embedded naturally within the traditional software interface, saving users time when executing tasks like tenant pre-qualification or property image optimisation. “The goal is to unlock the real value of AI for our customers by increasingly moving them toward agentic, self-optimising workflows over time,” said Schwandt.
Besides automating specific workflows and reducing manual effort for agents, Habiata includes a conversational AI layer that lets teams query their own operational data and customise the platform to their needs. Using data already held by the agency, this second layer delivers quick insights into portfolios, transactions, and performance, turning chat answers into dashboards and more.
“AI must deliver immediate, tangible results to customers to be adopted, and not just be a buzz word on a company’s website,” said Schwandt.
This article was published in the 9th edition of Forbes Luxembourg.
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