In an environment where attention spans are shrinking and major platforms (Google, Meta, LinkedIn, YouTube, and TikTok) are capturing an ever-growing share of audiences and budgets, companies must rethink their communication strategies. Between local media, national media, social media, sponsored content, video, audio, and digital campaigns, the question is no longer simply about being visible, but about knowing where to invest to build an effective, credible, and sustainable presence.
Through the perspectives of Christophe Goossens, CEO of RTL Luxembourg; Damien Chasseur, founder of Crooner Radio; and Pierre-Yves Lanneau Saint Léger, CEO of Forbes Luxembourg, this B17 x Forbes talk will explore the new dynamics between media, platforms, and advertisers. This essential discussion will shed light on the evolution of business models, the true value of attention, companies’ budget decisions, and the impact of these choices on the vitality of Luxembourg’s media—key players in public discourse and democratic processes.
Pictures and Videos will be taken during the event for promotional purposes.
