From a Luxembourg success story to Benelux expansion, Servipay blends family leadership, sleek tech, and human-first service by entrepreneurs, for entrepreneurs.
In a payments industry driven by automation, Servipay SA offers something rare: family-led innovation, ethical growth, and design-driven technology — with a service Made in Luxembourg. As founder Etienne Renaux hands leadership to sons Alexandre and François Renaux, this next chapter fuses two generations to scale a company made by entrepreneurs, for entrepreneurs — with global ambition and a human-first heart.
BUILT IN LUXEMBOURG, BUILT TO SERVE
Founded in 2012, Servipay is more than a tech company — it’s a local success story with a commitment to service, sustainability, and trust. “We’re proud to be Made in Luxembourg,” says Etienne. “It means quality, ethics, and knowing our clients by name.”
This year, Servipay was honoured with a Sustainability Award for its human-centered service model, ethical supply chains, and its new headquarters surrounded by verdant fields and crafted in beautiful wood — a symbol of its commitment to people and place.
A NATURAL-BORN ENTREPRENEUR
Etienne Renaux’s DNA is entrepreneurial. “Always. I’ve always been an entrepreneur,” he says. “It’s the great delight of my life that Servipay succeeded — and even more, that I can pass it on to my sons, so it becomes a family-led success story helping local entrepreneurs build the commercial culture of the future.”
DESIGN-DRIVEN TECHNOLOGY
Servipay’s terminals are sleek white Android devices with a signature rose accent — instantly recognizable in shops, cafés, and boutiques. These aren’t just tools — they’re designed to blend function, elegance, and speed.
“We take great care to select for design and usability,” says Alexandre. “Our technology is seamless, beautiful, and built to help entrepreneurs focus on their business, not the backend. We know how busy our customers are – they need a solution that’s plug and play.”
Behind the devices is robust tech: eCommerce integration, subscription services, and omnichannel platforms for takeaway, retail, delivery, and more. With PayZen, Servipay delivers scalable digital solutions for modern eCommerce websites, particularly important for their customers in hair salons, food takeaway and a growing clientele of eCommerce digital platforms in tourism, hospitality and HORECA.
NEXT-GEN LEADERSHIP, SAME DNA
With the leadership transition, Alexandre Renaux becomes Chief Marketing Officer, leading commercial strategy and partnerships. François Renaux, Chief Financial Officer, drives operations, digital growth, and eCommerce.
“This is a strategic transmission — not just a handover,” says Alexandre. “We bring fresh energy and broad vision, but we’re keeping our core: sweat equity, service, and entrepreneurial drive.”
François adds, “We’re working at scale, but local — growing with an ethical footprint, and a focus on relationships and results.”
GROWING ACROSS AND BEYOND BENELUX
Servipay already serves thousands of SMEs in Luxembourg and Belgium — under Servipay and PayPuce brands as well as their events solution, PayPerPot. Now, it’s preparing for expansion in adjacent markets in Benelux and beyond — targeting critical markets that value agility, trust, and sleek technology.
“Our vision is broad, but our model stays human-first,” says François. “We grow by serving— not just scaling.”
CULTURE AS ADVANTAGE
“In a world of faceless platforms, we’re hands-on, fast, and accountable,” says Etienne. “That’s our edge. We’re a partner, not just a provider.”
This ethos powers Servipay’s support for local entrepreneurship, including Retailer of the Year/Commerçant vum Joer — highlighting the impact of independent businesses.
THE FUTURE IS FAMILY-LED, GLOBAL-MINDED
Etienne reflects on the journey: “We built this with care, vision, and hard work. Now Alexandre and François will grow it — with heart, and bold ambition.”
With striking tech, a passionate team, and leadership that blends experience with new vision, Servipay is ready to shape the future of payments — from Luxembourg to the world.
