René Matthieu, the world’s best plant-based chef, and his associate Mario Willems, co-founders of My Roots and collaborators for nearly twenty years, have decided to channel their shared passion for cuisine into innovation. Together with Cyrille Gerhardt, founder of Smell-Marketing, they have created a unique box of edible fragrances.
A groundbreaking innovation is emerging at the crossroads of haute cuisine, olfactory art, and plant-based gastronomy. Smell-Marketing, led by Cyrille Gerhardt and a pioneer in the diffusion of organic and natural fragrances since 2014, is partnering with My Roots. This project brings together the renowned Michelin-starred chef René Matthieu and designer Mario Willems to launch an unprecedented initiative.
A Unique Sensory Box
This exclusive box of culinary fragrances captures the essence of the four seasons, along with an emblematic ingredient from Luxembourg: the rose. It offers food lovers the opportunity to recreate a unique sensory experience at home, enhancing plant-based cuisine with delicate seasonal aromas. Each edible fragrance is designed to elevate dishes and awaken the senses, offering a distinctive olfactory and gustatory touch.
The fragrances have been developed in collaboration with Jean-Charles Sommerard, the world’s first eco-perfumer, renowned for his expertise in natural aromas. His work has matched each ingredient with a unique olfactory signature, further enriching the gastronomic experience.
A Tribute to Luxembourg’s Terroir
Among the selected ingredients, the rose takes center stage. As a symbol of Luxembourg, it adds elegance and refinement to culinary compositions. Paired with the flavors of the four seasons, it embodies the harmony between tradition and innovation.
An Immersive and Accessible Experience
Each box includes a QR code that grants access to a collection of exclusive recipes created by René Matthieu. Customers can recreate the chef’s signature dishes at home, enhanced by the edible fragrances and plant-based water also developed by Sommerard.
An Exceptional Collaboration
The project is driven by a team of experts, each bringing their unique vision and expertise. René Matthieu, a visionary in plant-based cuisine, infuses the initiative with his creativity and mastery of flavors. Entrepreneur Mario Willems, deeply passionate about gastronomy, ensures the seamless design and execution of the project. Cyrille Gerhardt, a pioneer in olfactory marketing since 2014, skillfully merges scents and flavors to craft a truly immersive sensory experience. Adding an innovative olfactory dimension, Jean-Charles Sommerard, a trailblazer in eco-perfumery, enhances the culinary journey with his expertise in natural aromas. Together, they redefine the boundaries of gastronomy.
Why Is This Box Unique?
- Michelin-starred gastronomy at home – Experience the essence of René Matthieu’s cuisine.
- A groundbreaking synergy – The fusion of natural flavors and edible fragrances.
- Exclusive access to excellence – Recipes available via QR code.
- A sustainable commitment – 100% natural ingredients, environmentally friendly.
Reinventing Plant-Based Gastronomy
This unique box marks a turning point in the evolution of plant-based cuisine. By combining fragrances and flavors, it redefines our culinary experience and invites us into a world of total sensory immersion.
A must-have for all lovers of gastronomy and innovation.
This article was published in the 5th edition of Forbes Luxembourg magazine.
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