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Jeff Bezos Retakes World’s No. 3 Richest Title—Passing Sergey Brin After Amazon Shutters Retail Stores

Amazon stock lifts Bezos back to third place as the company pivots its grocery strategy.

Jeff Bezos became the world’s third-richest person again on Tuesday while reclaiming the spot from Google cofounder Sergey Brin, who surpassed Bezos earlier this month, as Amazon shares rose after announcing it would shutter dozens of retail stores to expand its Whole Foods Market business.

KEY FACTS

  • Shares of Amazon rose 2.4% to above $244 as of 3:15 p.m. EST, while Alphabet shares increased slightly (0.6%).
  • An uptick for Amazon’s stock followed an announcement Tuesday that the company would close all of its Amazon Go and Amazon Fresh physical stores to shift its focus to online same-day delivery service and open more than 100 new Whole Foods stores in the coming years.
  • Amazon noted its Amazon Go and Fresh locations failed to create a “truly distinctive customer experience with the right economic model needed for large-scale expansion,” and that some locations would be converted into Whole Foods stores.
  • Wedbush Securities analyst Scott Devitt wrote Tuesday that Amazon’s decision was an “important step” for its grocery strategy, adding Amazon has “not only expanded its fulfillment and delivery initiatives,” but it is also “accelerating” plans to expand to more physical stores to compete with Walmart, Target and Costco.

FORBES VALUATION

Bezos’ net worth increased by $4.8 billion (1.9%) to $254 billion, ranking him the third-wealthiest person in the world, ahead of Brin ($253.1 billion), according to Forbes’ Real-Time Billionaires list. Brin’s fellow Google cofounder Larry Page ($274.3 billion) ranks second behind Tesla’s Elon Musk, whose fortune dropped $2.7 billion to $775.2 billion. Earlier on Tuesday, Mark Zuckerberg overtook Larry Ellison to become the world’s fifth-richest person, with a net worth estimated at $230.1 billion, above Ellison’s $221.9 billion.

SURPRISING FACT

Alphabet’s stock rose 65% in 2025, the largest single-year increase for the company since shares surged nearly 93% in 2009.

TANGENT

Amazon was among the winners across the S&P 500 and Nasdaq, with broader gains across tech stocks Micron Technology (6.1%), Intel (3.4%), Microsoft (2.3%), Broadcom (2%), Apple (1.6%) and Nvidia (1.4%). The Nasdaq was up 1.1% as of just after 3:20 p.m. EST, besting other major indexes.

 

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