For Ayvens, the company car remains a key asset for attracting, retaining and motivating employees in Luxembourg. Sales and marketing director Gerrit Canipel reveals more.
Ayvens, created by the integration of LeasePlan and ALD Automotive*, is the world leader in sustainable mobility, managing a 3.4 million vehicle fleet worldwide, 20,000 of which are in Luxembourg. Its goal is to simplify car leasing, both for individuals and companies, and offers comprehensive fleet solutions in addition to a wide range of innovative mobility solutions.
Companies are increasingly using such company cars not just as a perk for their employees, but also to better align with their own values, particularly related to ESG.
“Alongside cost-efficiency, safety, and attractiveness for talent, sustainability has become a decisive factor,” explains Gerrit Canipel, Ayvens Luxembourg sales and marketing director. “Increasingly, businesses want their mobility strategy to align with their ESG objectives, reduce their carbon footprint, and demonstrate responsibility to stakeholders. Choosing electrified company cars is therefore both a practical and a reputational choice.”
As Gerrit points out, a company car is an attractive benefit, offering a level of prestige for employees. But, increasingly, the younger workforce and top talents are expecting employers to act responsibly, which is why e-vehicles tend to resonate with them.
Multiple benefits
Companies that adopt a sustainable approach to their fleet management can see a triple benefit, Gerrit explains. In addition to employer branding—reinforcing a company’s image as being innovative and responsible—there are also environmental and financial benefits.
On the environmental side, of course, there’s a measurable reduction in CO₂ emissions which, in turn, helps companies better align with their own climate commitments. And from a financial perspective, there are tax benefits, plus a lower total cost of ownership and optimised operating expenses.
Tailor-made solutions
For Ayvens, mobility isn’t just about its wide range of e-vehicles, which allows customers to decide which one perfectly matches their needs—it’s about the overall, tailor-made service. “That’s why we also provide car-sharing options, flexible rentals, and mobility budgets that allow employees to combine different modes of transport (cars, bikes, shared mobility),” Gerrit explains. “This holistic approach supports companies in creating a greener, more flexible mobility policy adapted to the new ways of working.”
In addition to the vehicles themselves, Ayvens has digital platforms that ensure both employers and employees have transparency and control when it comes to tracking and achieving sustainability goals. And its mobility services are customisable and personalised: “We work hand-in-hand with companies to co-build their mobility strategies,” Gerrit adds. “This includes detailed reporting on fleet emissions, total cost of ownership, and usage patterns, as well as regular feedback sessions to adjust policies.”
This strategic support for companies also includes using economic simulators in the implementation of QM (the application of VAT in neighbouring countries).
Internal focus on CSR
Like many of the companies it serves, sustainability is at the heart of Ayvens’ strategy. In addition to its commitment to having the largest, greenest fleet in Europe, “we also act as advisors by guiding companies on how to integrate mobility into their wider CSR roadmap,” Gerrit notes, adding that at its corporate level, Ayvens has invested in reducing its own operational footprint, supporting community initiatives, and promoting a culture of responsibility across all its markets.
The Ayvens Group today counts 15,700 employees and operates in 44 countries. By 2008, it became the Luxembourg market leader, with 7,000 vehicles at that time. For more information, visit ayvens.lu.
