On 28 October 2025, the Sofitel Europe in Luxembourg City will set the stage for a singular convergence of wine, gastronomy and culture. From Wine to Soul, the acclaimed Wines of Portugal roadshow, arrives in the Grand Duchy for the first time, after successful editions in Brussels and Amsterdam.
More than 100 wines will be presented, representing the country’s most renowned regions:
Porto and Douro, Vinho Verde, Alentejo, Dão and Lafões, Bairrada, Lisboa, Tejo, Algarve, Península de Setúbal, Beira Interior, Trás-os-Montes, and Madeira.
This is no ordinary tasting. It is a curated journey through Portugal’s millennia-old winemaking heritage, brought into the present with innovation, sustainability and global ambition. Over 250 indigenous grape varieties, shaped by Atlantic breezes and Mediterranean sun, find expression in wines that range from crisp whites to profound reds and natural blends… a palette of authenticity that few other countries can match.
Prestige through scarcity
Portugal already ranks among the world’s top ten wine producers, with nearly half its output exported. Yet Luxembourg, with exports totalling €5.9 million in the first half of 2025, remains a boutique destination: small in scale, but powerful in influence. In a country where refinement, international outlook and gastronomic sensibility define consumer habits, Portuguese wines arrive as a premium proposition for a discerning niche.
The decision to bring From Wine to Soul to Luxembourg is therefore more than a symbolic step. It is an investment in exclusivity, aligning Portugal’s artisanal wines with a market that values quality over quantity and experiences over commodities.
A day for insiders, a night for culture and taste
The daytime programme is crafted for professionals: journalists, sommeliers and trade who shape the narrative of wine across Europe. The evening, however, is an immersive encounter where the world of wine meets the world of culture. Alongside gourmet pairings, the programme features a live performance by Carisa Dias, the Lisbon-born, Luxembourg-raised artist whose debut album Carisa has positioned her as one of Europe’s most intriguing voices.
Her music, weaving together Cape Verdean Morna, Afro-beats, Bossa Nova, Pop and Soul, mirrors the qualities of Portuguese wines themselves: rooted in heritage, yet alive with contemporary energy. The performance transforms the evening into more than a tasting; it becomes an integrated cultural experience, where the elegance of wine is amplified by the rhythm of music.
Beyond the glass
From Wine to Soul in Luxembourg highlights how premium wine events are evolving: no longer confined to trade shows or tastings, but conceived as holistic experiences that blend business, lifestyle and culture. For Portugal, the roadshow represents not only a push into a sophisticated European market, but also a statement about the future of wine as a connector of heritage, innovation and global dialogue.
On this October evening, at Sofitel Europe, the world of Portuguese wine will not simply be presented. It will be performed, lived, and remembered.
Tickets & info
Registrations via Eventbrite here: https://fromwinetosoul_LUX.eventbrite.be
Tickets: 35 €
Aperitivo & live concert: 18h30 – 20h
On 28 October 2025, at Sofitel Europe, Portuguese wine will not just be tasted—it will be lived and remembered.
